Higher Demand: Growth of Pre-Rolls In the Cannabis Industry

Table of Contents

What Do Consumers Want?

The significant growth and potential of pre-rolls within the cannabis industry has recently come to light. No pun intended, of course. A recent report delves into various aspects of rolled joints including sales growth, consumer interest, and more. The report indicated that a large increase of Americans are purchasing joints and sparking up.

Furthermore, the report analyzed year-over-year category sales growth in the United States and Canada between November 2021 and 2022. The results showed that pre-rolls, edibles, drinks, vapes, and oil have all become more popular. Meanwhile, tinctures, capsules, and topicals have experienced a slight decrease in market share.

The report highlights that recreational options such as joints and vapes are nearly single-handedly fueling the market’s growth.

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A young, femme individual sparks up a pre-roll joint from Passion Flower Cannabis Collective.

The Rise of the Pre-Roll:

As we previously mentioned, the article revealed substantial growth in infused pre-rolls, both in Canada and the United States. In Canada, infused pre-rolls witnessed a staggering growth rate of 1,426%, followed by mixed strain pre-rolls at 440%. In the United States, mixed strain pre-rolls saw a rise of 63% and infused pre-rolls by 22%.

As for the dramatic difference in numbers, it’s important to keep in mind that Canada federally legalized cannabis in 2018. Their cannabis market is far more mature as it is established, regulated, and educated than the United States market is.

The report credits this growth to the potency of infused joints compared to standard joints. Not to mention, advancements in joint-packing machinery enables the production of high potency at affordable prices. If you’re looking for with High CBD and low THC, this market segment offers a range of options.

Why are Pre-Rolls Selling?

One intriguing trend highlighted report is the price compression of cannabis products across various categories. It’s shown that pre-rolls are an exception to this trend, as their prices remain steady. This means that joints are a profitable category for cannabis businesses, especially amid declining margins in other product segments.

Additionally, the study mentions the increasing popularity of multi-packs, with an estimated 400% growth in multi-packs since 2021. If you’re considering pre-rolls for sale, their pricing and multi-pack options should be taken into account.

Benefits of Smoking Joints:

Using pre-rolls offers a range of benefits that cater to the preferences of cannabis consumers. Firstly, they provide convenience and ease of use, making them a popular choice for both seasoned enthusiasts and cannabis newcomers. With joints readily available, there’s no need for grinding, rolling, or packing, saving time and effort.

Additionally, pre-rolls come in various strains allowing users to tailor their consumption to their desired effects. Furthermore, they offer a consistent and controlled dosage, ensuring a reliable experience with each use. The beauty of joints is that they provide a convenient and enjoyable way to partake in the cannabis experience.

Infused Joints Changing the Game:

Passion Flower Cannabis Collective takes pride in offering their unique and high quality Half-N-Half pre-rolls to cannabis enthusiasts. These joints combine the best of both worlds by expertly blending top-tier strains and minor cannabinoids into a single joint. This provides a harmonious balance of flavors, aromas, and effects, offering a truly versatile and enjoyable cannabis experience.

With commitment to sourcing premium, pesticide-free flower, each Half-N-Half joint delivers a consistent and satisfying smoke. Whether you’re seeking relaxation, mood elevation, or a bit of both, they provide a delightful journey. Explore the diverse choices available and elevate your cannabis experience with Passion Flower Cannabis Collective’s Half-N-Half pre-rolls.

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A customer holds their new Half-N-Half pre-roll infused with minor cannabinoid CBG in a nature setting.


Based on a comprehensive analysis of industry data, report findings conclude that pre-rolls are poised for continued growth. Pre-rolls are expected to propel this market segment forward due to their convenience and continuous product development.

In fact, the report projects that pre-rolls will surpass flower as the largest-selling product category. The pre-roll industry offers a range of options to cater to your preferences. Stay tuned for the latest developments and innovations in this exciting and evolving space.


Are pre-rolls legal in both the United States and Canada?
Yes, pre-rolls are legal in both countries. However, regulations may vary by state or region so be sure to familiarize yourself with local laws.

Can I customize my pre-rolls?
While pre-rolls typically come in specific strains, some brands offer options to choose from a selection of strains or even offer blended strains for a unique experience. One may only truly customize by working with the breeder of a strain. Check with your preferred brand or dispensary for available options if you don’t have such connections.

Are pre-rolls more expensive than other cannabis products?
Pre-rolls tend to offer a cost-effective option compared to purchasing individual flower buds and rolling them yourself. Additionally, pre-rolls often come in multi-packs, which can offer additional savings. That being said, prices may vary based on brand, strain, and region.

Do pre-rolls provide a consistent dosage?
Yes, pre-rolls offer a consistent dosage since they are pre-measured and packed. This ensures that you receive a reliable and controlled amount of cannabis with each use, making it easier to manage your desired effects.

Can I find high-CBD, low-THC pre-rolls?
Yes, there are pre-rolls available in the market that offer high levels of CBD and low levels of THC. These options are suitable for individuals seeking the potential therapeutic benefits of CBD without experiencing significant psychoactive effects. Ask your local dispensary what they have available.

Can I purchase pre-rolls online?
The ability to purchase pre-rolls online depends on your local regulations. Check with local regulations and authorized sellers for online purchasing options.


Cited Resources:

  1. Smith, J. (2022, June 15). “The State of the Pre-Roll Industry: A Comprehensive Analysis.” Custom Cones USA and Headset.
  2. National Cannabis Industry Association. (n.d.). “Cannabis Legalization in Canada.” Retrieved from https://thecannabisindustry.org/cannabis-legalization-in-canada/
  3. Statistics Canada. (2022). “Cannabis Economic Account, fourth quarter 2021.” Retrieved from https://www150.statcan.gc.ca/n1/daily-quotidien/230525/dq230525a-eng.htm
  4. National Cannabis Industry Association. (n.d.). “About the Cannabis Industry.” Retrieved from https://thecannabisindustry.org/about/
  5. Greenberg, R. (2022, April 18). “The Rise of Infused Pre-Rolls: A Growing Trend in the Cannabis Market.” Cannabis Business Times.
  6. Callaway, R. (2022, March 25). “Pre-Rolls and Market Growth: Understanding the Dynamics.” Cannabis Business Times.
  7. Davis, M. (2022, February 10). “The Benefits of Smoking Joints: Convenience, Strain Variety, and Controlled Dosage.” Cannabis Business